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New Business Owners: Check List For What Not To Do

Many entrepreneurs follow the Phil Knight of Nike, Inc.’s philosophy of, “Just do it” when they begin new business ventures.  While much can be said about the courageous risk taker approach to starting a business, some risk aversion is helpful.  In reviewing Top 10 lists from a number of sources, we list the following as sort of a “top ten” of the top ten.